
AI vs Human Support: Klarna's Reversal Shows Why Customer Service Still Needs the Human Touch
When Klarna announced replacing its entire support team with AI, then reversed course a year later, it revealed a powerful truth: the future of customer support isn't about AI versus humans - it's about leveraging both. Discover how leading companies are turning support teams into strategic assets by balancing human connection with AI capabilities

Why Great Teams Embrace Testing Fundamentals to Scale Growth
Building a successful testing program requires more than just good hypotheses. Learn the fundamental principles that separate high-performing teams and enable scalable, repeatable growth through experimentation.

Foundational Steps for a Successful CDP Implementation
While CDPs promise to unlock growth by unifying customer data and aligning teams, many organizations struggle to realize this potential. Learn five essential steps to transform your CDP from just another tool into a true growth supercharger.

Growth through building trust in data
Organizations rarely suffer from lack of data – they suffocate from lack of trusted data. Learn how high-performing teams build metric trust to drive scalable growth.